Online marketing booms in 2009
There is no doubt that the internet is a powerful tool and online marketing has grown and developed over the past few years. Online marketing is all about being seen by the right people; it’s much like traditional offline marketing only this time it’s on the internet.
Pay Per Click advertising does exactly what is says on the tin – you pay per click. Adverts are featured in sponsored listings in search engines such as Yahoo! and Google, and adverts are targeted to specific users with specific keywords, encouraging users to click through.
Search engine optimisation (SEO) is all about making sure your website is picked up by the top search engines. SEO uses key terms that apply to the business, refining a website’s architecture, coding and also making sure you have good, quality links linking to and from your site.
Online marketing has grown tremendously in the past year overtaking TV advertising in terms of market share. But what makes it so effective? Well it’s a mixture of different elements, not least the current marketplace.
According to the Internet Advertising Bureau (IAB) UK marketers have increased their online market spend up by £82mn claiming a market share if 23%.
“Internet has easily taken over advertising to become the largest medium,” said Mike Adams, managing director of Adams Creative, an expert online marketing agency. “This is understandable because with online marketing you can target specific markets by gender, age and even location. You can also enrich your ad copy with words that are going to reach the right target audience and words that will be picked up by the top search engines. An online marketing agency can provide more flexibility than traditional advert channels such as television or print.”
The IAB has recently reported that the UK continues to be the world leader in terms of market share online, with online advertising accounting for 23.5% of the market share in the first half of 2009.
This comes as no surprise in the year when marketing budgets were either cut or reapportioned, online marketing has proved its results are accountable and measurable.
“Using tools such as Google Analytics, we can track which users have clicked though, what they looked at and even what time of day they’ve looked at ads,” explains Mike. “Data like this is crucial for marketing managers who need to know they are getting a return on investment.”
Furthermore, the IAB stated ‘paid for search continues to grow, [in 2009] proving itself a main stay of marketing budgets with an 11.8% increase from 2008 – 2009.’
If you would like to see how Adams Creative online marketing agency can help you, submit your site for a free SEO review.