Marketing Insights for 2012
As an integrated marketing agency, we understand that the huge number of new marketing trends out there can be confusing. Therefore, over the next few months we are going to be sharing our expert knowledge with you on some of the hottest topics around, so you can make better sense of how they might impact on your business.
Here's a snapshot of what's to come....
Behavioural Targeting
Behavioural targeting is all about advertising campaigns that connect and engage directly with the individual. Intelligent banner advertising utilises the user's website browser history and then changes the advert to suit their interests. Otherwise known as "online behavioural advertising" or "ad matching", we will explain how this controversial form of advertising really works.
Google+ and Search
With over 50 million users in its first few weeks, Google+ is gaining ground on Facebook and Twitter, but it's more than just a new social network. Google+ is already changing the way the Google seach engine ranks websites as social and search marketing converge.
Design and Brand Development
Brand development is more than just a logo design - it's about using your brand to sell the essence of your business to customers and gain the edge over your competitors. We will explain how the design can be utilised to its full potential online and offline.
PR Monitoring
Monitoring your company or organisation’s mentions in the press is important for any business with a brand building agenda. Now with more options available and service levels to suit most businesses, we’ll explain how you can use this tool to keep ahead of your competitors and measure the effectiveness of your campaigns.
HTML 5
This core piece of technology is used by programmers and developers to create documents for the internet and has a growing number of enhanced features. We’ll explain what makes this formatting language so revolutionary.
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