news

Kiwi spreads her wings at Adams Creative

Adams Creative has expanded its public relations capacity with the recent appointment of New Zealand born Amanda Goodchild as Senior PR consultant.

Managing Director, Mike Adams, says: "Strengthening the agency's PR team enables us to offer more of this important function to clients. All companies relate with the public in some way, and we want to ensure that they do this very well."

Amanda hails from Auckland, New Zealand where she previously held the position of communications manager for a leading research and public policy think tank. With wide experience in media relations, event management, copywriting and public affairs, Amanda compliments and strengthens the existing team of PR specialists at Adams Creative.

"As a full service integrated agency, Adams Creative prides itself on our ability to offer clients everything they need to achieve their marketing and promotional goals. PR is an essential component of any marketing campaign, adding weight to companies' claims and reaching a wider audience than advertising alone. Having all heads under one roof ensures that a company's brand and key messages will be communicated in a consistent and effective way."

Amanda holds a Bachelor of Commerce in marketing and international business and was officially accredited in PR through the Public Relations Institute of New Zealand in October 2006.