Adams email marketing campaign makes £20,000 in one day
Adams Creative integrated marketing handles all of the online marketing activity for a well-known online retailer and we recently embarked on an email marketing drive to help shift surplus stock in time for Christmas.
The integrated marketing agency developed a compelling email campaign promoting heavy discounts and the client’s signature instalment payment option to appeal to their customer base in the current market and in line with high street trends.
The email helped drive approximately 150% more traffic to the website and revenue values recorded increased, compared to averages, by approximately £20K on the day of broadcast alone! Due to the campaign’s success, follow up campaigns are scheduled throughout 2009.
Email campaigns can be a very effective and way of generating online sales and can achieve a great return on investment, as part of an integrated marketing campaign.
December 2008