Pure Global chooses Adams Creative to help launch revolutionary product to market
A new medical company, Pure Global Ltd, has chosen Adams Creative integrated agency to help it launch its first product to market - the revolutionary NuDrive propulsion system for manual wheelchairs, and the appointment was highlighted in PR Week magazine.
NuDrive’s breakthrough technology reduces the force needed to self-propel a wheelchair by up to 40%, protects hands and wrists, and reduces the risk of shoulder injury. NuDrive gives wheelchair users more independence and attaches in seconds to almost any manual wheelchair with 24inch metal spoked wheels.
This world-first product is being launched at Aspire on 7th October 2008 by a number of influential people in the disability industry.
Founder of Pure Global, Robert Orford, was seeking an integrated marketing agency who could develop an effective ffline/online marketing strategy and a compelling brand for NuDrive, and found the right team at Adams Creative.
The agency’s communications team is promoting NuDrive through a comprehensive online and offline PR campaign, writing bespoke articles that highlight the many benefits of NuDrive to a variety of targeted audiences including people with disabilities and medical conditions, medical professionals, care homes and members of the trade.
The agency’s graphic design studio managed a photoshoot to create a library of images that emulate NuDrive’s aspirational brand, and have developed a striking promotional leaflet and associated point of sale collateral.
The agency’s online marketing team provided helpful consultancy on the re-design of the NuDrive website to ensure it has maximum impact and ranks well in the search engines. Pure Global is developing the new site in-house and Adams Creative will undertake an SEO set up on the site to maximise its search engine rankings.
Speaking about why he chose Adams Creative Robert said: “I was impressed with the work Adams had done in the sector and the personal commitment of the staff to the project. Their portfolio was impressive and I sensed a great synergy between what we wanted to achieve with the brand and the agency’s capabilities.”
"We’re excited to be a part of launching this excellent new product to market," says Mike Adams, Managing Director of Adams Creative.
October 2008