Adams Creative marketing agency on board to boost The Pantiles
Adams Creative marketing agency is one of two agencies appointed by the new owners of The Pantiles in Tunbridge Wells to help promote the historic colonnade as 'the jewel in the town'.
Targetfollow, one of the UK's leading property investment, development and management groups, acquired the upper Pantiles in January this year; the Group has owned the lower Pantiles and Corn Exchange for four years. The company chose Adams Creative marketing agency and Woodreed to develop a marketing, publicity and varied events programme.
The creative team from Woodreed, based in The Pantiles, has developed a fresh brand based on the message 'Treat Yourself to The Pantiles'. The PR agency team from Adams Creative has created an exciting line-up of events and manages media publicity to encourage footfall in the area and create a real local "buzz".
Both agencies share Targetfollow's confidence that the rejuvenation measures planned for The Pantiles have huge potential to make it a real shopping, arts and entertainment destination in the south east. Speaking about the appointments, Andrew Gower, centre manager for The Pantiles, said: "We’ve got two great local marketing agencies on board who passionately believe in our vision of The Pantiles alive with people enjoying great music, events, alfresco dining and indulging in a little bit of retail heaven. I know they’ll make a great contribution to the area’s resurgence."
Adrienne Robins (pictured above, centre) is the PR manager at Adams Creative: "The Pantiles is packed with potential, rich in history and boasts stunning architecture. Its rejuvenation will be truly good news for the local community and we’re excited to be a part of it."
If you need help with your communication, marketing or events, call Adams Creative marketing agency today on 01622 687 729.
July 2008