Festive footfall at County Square up 39.4% on 2007
County Square Shopping Centre in Ashford enjoyed a dramatic increase in footfall over the festive period thanks to extensive integrated marketing activity and an exciting variety of new shops. County Square flew in the face of national footfall figures which were down more than 3% on 2007, with an average increase of 39.4% throughout December – making this the busiest Christmas ever!
Adams Creative integrated marketing agency handles all of the offline and online marketing and events for County Square which virtually doubled in size last year following extensive re-development and the arrival of leading fashion and homeware stores such as Debenhams and Next.
Adams Creative integrated marketing played a key role in organising the centre’s Christmas festivities and promotions including a sassy ‘blokes weekend’ complete with burlesque dancers (tasteful of course!), radio competitions on KMFM, and a special appearance by Bjorn the polar bear who enthralled hundreds – both young and old. The new website design was also launched in time for Christmas and has already proved to be popular with shoppers.
Well done Adams Creative on their integrated marketing strategy!
January 2008