Cardif Pinnacle

Cardif Pinnacle is the UK insurance arm of banking group BNP Paribas, a European leader in global financial services and one of the world’s strongest banks.

In June 2008 we started working with insurance provider, Cardif Pinnacle, managing the pay per click advertising and search engine optimisation for its new brand Helpucover www.helpucover.co.uk.

During this period, the site’s traffic and revenue has continued to grow and one year on, the number of visitors arriving through organic search engine traffic has increased by a staggering 124%. Organic traffic is free and generated by strategically tweaking your site for search engines like Google.

So how was this achieved? In short, it’s a secret. However, since June 2008 the Helpucover site has gone from six page one positions to 55 in just one year.