United Trust Bank

United Trust Bank is a British merchant Bank based in London.

The bank hired us as a full service agency to manage all of their online and offline marketing.

Included in its marketing strategy was an integrated marketing campaign. The campaign included a carefully selected combination of online and offline activity, including advertising, PPC, email marketing, a campaign microsite, direct marketing and telemarketing. It generated 45 appointments with prospects, 28 separate leads for the bank and highly impressive email and click through rates. As a result of the campaign's success Adams Creative was shortlisted for a prestigious B2B Marketing Award in the category for Best Limited Budget Campaign.

When the bank aquired a broker specialising in rural finance in 2009, we were tasked with developing a brand for the company in line with the United Trust Bank brand - United Rural Finance was born. We also produced a range of marketing collateral, undertook a photo shoot and wrote feature articles for specialist farming publications.