case studies
Company details Thomson Scientific is part of Thomson Reuters, a leading global provider of integrated information-based solutions to business and professional customers.
Thomson Scientific combines authoritative information with innovative technologies to enhance customers' ability to achieve world-class research and business results. Their information solutions assist professionals at every stage of research and development from discovery and analysis, to product development and distribution.
Objective To build brand awareness through filming a range of people talking about their positive experience of using the ‘ISI Web of Knowledge’ service. We filmed these people in their everyday environment. The client testimonials were then hosted on a specially created micro-site called ‘Confessions of a User’. This site was built to enable other users to upload their own video footage discussing ‘ISI Web of Knowledge’, much like YouTube, and was optimised to achieve the best possible search engine results.
The result
After only week of going live, the ‘Confessions of a User’ site has been visited by over 4,700 people in 82 countries/territories.
Adams Creative undertook every aspect of this project, from filming and editing, to programming and web design. The result is a compelling, user-friendly and engaging site that builds Thomson Scientific’s credibility and brand awareness through real-life customer testimonials.
"Having your customers talk about your product or service is very powerful. This innovative approach utilised video footage of real clients to deliver a great result."
Mike Adams - Managing Director,
Adams Creative