case studies
Company details Novotel London West (NLW), the UK flagship hotel of the Accor Group, provides the international business community with the ultimate in conference, exhibition, banqueting and hospitality facilities. The hotel boasts 5,500 square metres of highly adaptable space, a choice of 32 meeting rooms and 630 bedrooms. It has won 16 awards for excellence won in the past four years.
Objective To achieve maximum visibility across the top search engines for Novotel London West. In particular, to appear on page one of Google for their conference and meeting room facilities.
Strategy Adams Creative optimised NLW’s website to make it as search engine friendly as possible and to date have maintained this for three months. Through continuous monitoring of NLW’s search engine rankings and web analytics data, the agency was able to evaluate the impact of the increased search engine visibility on traffic to the website.
Results Adams Creative significantly increased the visibility of Novotel London West’s website across the top five search engines (Google, Yahoo, MSN, Ask and AOL, accounting for around 90% of the UK market).
In just three months:
- 836% increase in top 10 search engine rankings
- Page one rankings on Google including ‘conference venue West London’
- 21% increase in traffic to the website
- 114% increase in traffic from searches on service related phrases from the top search engines
"Adams Creative generated an 836% increase in top ten search engine rankings for Novotel London West in just 3 months, in particular page one rankings on Google promoting their conference facilities."
Mike Adams - Managing Director,
Adams Creative